Our brief was to develop a new Hotel Brand over two weeks.
We developed a niche concept for a very particular group of guests and designed accordingly.

The chosen target audience for my niche hotel is children aged between 4-12 who enjoy reading and learning. The hotel brand is a focus on children’s storybooks and authors such as Roald Dahl, The BFG or Dr Seuss. The hotel name is a word associated to fictional stories often made up for children.